If you’re a long-time author who started during the times when bookstores were the only source of books, then you may want to re-analyze the current market.
There’s always an ongoing battle between print and digital and as far as the current number goes, the digital seems to be winning. And in a time that digital media is gaining a lot of momentum, it’s important to shift as the tide changes. So, if you’re unsure about creating an ebook version of your book, then these reasons will change your mind.
The Growing Market Size
The ebook market is valued at a staggering USD 18.13 billion in 2020 and is expected to reach USD 23.12 billion by 2026. With such huge numbers, you cannot ignore the ebook market and sustain solely on the physical book lovers.
eBooks are more easily accessible than print ones and this may be one of the reasons why the market is growing at such a fast pace. When we want to read a book 15 years back, we need to visit a bookstore, search for the book and buy it. If the book is in demand, then our work becomes all the more difficult.
But with ebooks in the present era, we don’t ever need to think about the availability of books. All we need to do is to open any e-commerce store selling ebooks, place an order and we’ll get the book on our device in the same instant. This ease of accessing the books whenever we need has convinced many book lovers to shift to ebooks.
The Changing Preference of the Readers
Even before the pandemic, many people from the new Gen Z and Y have started using ebooks more than physical books. And with the arrival of pandemic, ebook usage has only increased.
With people locked in homes and only essential stores open, there was no way for the book lovers to get more books. But with ebooks, there was no difficulty. People stayed indoors and still managed to get new books to read — all thanks to ebooks available to read on smartphones, tables and computers.
The Sustainability of Physical Books
Did you know that one tree can produce enough paper for only 62.5 books?
This is the very reason why many eco-conscious people have stopped buying new books and are trying to find either used books or ebooks. When people want to save our environment from harm and protect the trees from cutting down, many have started doing their own part by switching to ebooks.
Many readers who love reading from physical books than ebooks have also minimized buying new books. And instead, they’re preferring to buy used books or read from ebooks.
The Affordable Pricing
This is one of the top reasons why a lot are preferring ebooks. Most of the time, the cost of an ebook comes to just one-fifth or one-tenth of the cost of a physical book. And when they want to read more books, then it makes sense to prefer ebooks over any other physical forms.
And the best part is that, with ebooks, there are lots of amazing discounts and deals. Some authors even make their ebooks available for free for a short period. With such a massive advantage in terms of pricing, many readers have started moving from physical books to ebooks.
Easy Marketing
Since buying and reading an ebook is instantaneous, it’s easy to market ebooks than physical ones. Many book marketing sites and e-commerce sites like Amazon, Barnes & Nobles and other similar platforms offer various promotions to maximize the reach of your ebooks.
There are several websites that are dedicatedly working to market ebooks with discounts and offers.
In fact, at AllAuthor, we have a separate category for ebooks that are free, under $0.99, free with KU, or with huge discounts.
If you want to create your ebook and release it with a bang with enormous marketing, then you can add it to any of our book deal sections now.
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