As an author, nothing is more important than getting your book discovered by readers. While a well-written story and polished production values are table stakes, they only take you so far if potential buyers can’t easily find your book. This is where optimizing your book’s ranking on Amazon becomes crucial.
In this blog, let’s look at specific strategies that can boost your book’s visibility — from leveraging search suggestions to analyzing top competitors in your genre.
Whether you’re a debut indie author or a seasoned pro, the keyword tactics outlined here can help you understand how Amazon’s algorithms work and give your book the best chance to rank. By the end, you’ll have an action plan to start implementing immediate improvements. So let’s start taking your Amazon book ranking to the next level through data-driven keyword optimization.
5 Keyword Research Strategies to Boost Your Amazon Ranking
1. Select High-Volume Keywords
When optimizing your book on Amazon, focus on selecting high-volume keywords that have a substantial search volume. This will help increase your book’s visibility and potential for sales. To identify these keywords, utilize keyword research tools created specifically for Amazon, like Ahrefs Amazon Keyword Tool, Sellesta or Sellzone. These platforms will provide you with data on search volume and related keywords to better inform your decisions. Experiment with different platforms and identify the tools that work best for your needs. Remember to regularly update your research and stay informed about trends and changes in keyword performance — and, most importantly, to monitor your keywords’ performance and adjust your selections.
2. Long-Tail vs. Short-Tail Keywords
There are two types of keywords to consider when optimizing your book on Amazon: long-tail and short-tail keywords. Short-tail keywords consist of one or two more generalized words with higher search volumes. Long-tail keywords, on the other hand, are longer phrases with more specific intent and lower search volumes.
While it’s tempting to focus solely on short-tail keywords, balancing both long-tail and short-tail keywords is essential. This combination will help you reach both a larger audience as well as a more niche demographic. Incorporate both types of keywords into your Amazon book listing to achieve the best results for discoverability and sales.
3. Analyze Top-Selling Competitors
One of the best places to start keyword research is by analyzing your top-selling competitors. Look at the keywords in their product titles, descriptions, and bullet points. List the most frequently used keywords by successful competitors in your niche. These are likely to be highly searched terms that can drive sales.
When choosing keywords from competitors, look for long-tail keywords that are more specific than just generic brand or product terms. Long-tail keywords tend to have lower search volumes but are easier to rank for. You’ll want a mix of both high and low search volume keywords. Also, consider keywords related to your unique selling points that competitors may not be targeting.
Once you have a list, plug the keywords into the Amazon search bar to check search volume and how many related products are listed. Focus on mid-range keywords that have monthly searches in the hundreds or low thousands. Highly competitive keywords with tens of thousands of searches may be too challenging to rank for initially.
4. Use the “Customers Also Searched For” Section
When viewing a book detail page on Amazon, a “Customers Also Searched For” section lists related keywords. These suggestions are based on the search patterns of customers who viewed that product. Add these related keywords to your list, as they are queries Amazon has identified as relevant.
For added context on search volume and competition, you can analyze these keywords like those from competitors. The “Customers Also Searched For” section on top-selling listings provides a wealth of relevant keyword ideas already validated by Amazon search data.
5. Research Questions in Your Book Category
Another source of potential keywords is to brainstorm common questions customers may ask about your book category. For example, in the gardening niche, you could come up with queries like “how to grow tomatoes” or “best fertilizer for roses.”
To validate these question-style keywords, enter them into the Amazon search bar preceded by “how to” or “what is” to see if auto-complete suggestions populate. If so, those queries indicate actual customer searches. You can then check search volume and competition. Question keywords tend to be longer-tail but can perform well if you have comprehensive answers in your listing.
How to Enhance Your Book’s Visibility With the Right Keywords?
Since Amazon has a tons of books available at the click of a button, it’s crucial for authors to optimize their book descriptions, categories, and keywords for better visibility. Let’s focus on the best ways to enhance your book’s visibility through the effective use of keywords.
Incorporating Keywords in Book Titles
When choosing your book’s title and subtitle, consider relevant keywords that readers might use to search for your book. Including these keywords in your title and/or subtitle can help improve your book’s discoverability on Amazon. For example, if your book is about vegan cooking, you might choose a title like “The Vegan Kitchen: Quick, Easy, and Delicious Plant-based Recipes.”
Similarly, add your best keywords in the title, but at the same time, make sure that it’s utterly relevant to your book topic. Keep the title keywords very specific and close to the book title — preferably something that’s descriptive and gives a teeny-tiny insight into what your book is. Else, your keyword inclusion will look forced and can actually drive readers away.
Incorporating Keywords in Book Description
After you’ve included the best and title-closest keywords to the book title, the next place to include them is in your book description. This is one of the places that Amazon considers when ranking your book. So from the list of keywords you’ve obtained from one of the keyword research tools, choose a few best ones that are very specific to what your book is about — and the keywords your target audience will use to search for books like yours.
Sprinkle those keywords all around your book description, making them sound natural and organic as a part of the description instead of being forced. Add as many keywords as possible and repeat the primary keywords more than once. This is one of the best ways to get your book noticed by the Amazon search engine and place your book high up in the search results.
Optimizing Author Pages with Keywords
Your Amazon Author Central page is another crucial place to include relevant keywords. By incorporating keywords into your author bio, book descriptions, and editorial review sections, you can boost your page’s SEO.
For instance, mentioning specific book genres you write in (‘romance’ or ‘crime thriller’) and adding a few writing-related qualifications with keywords like ‘award-winning author’ or ‘writing workshops’ can improve your Amazon Author Central page’s search visibility.
Wrapping Up
Implementing a comprehensive keyword strategy is one of the most impactful ways for authors to boost their book’s visibility and sales on Amazon. By thoroughly researching high-volume keywords, analyzing top competitors, and leveraging Amazon’s own search data suggestions, you can identify the most effective keywords to target. However, it’s important to regularly evaluate keyword performance and be willing to adjust your approach over time as search trends and algorithms change.
The techniques covered here, such as balancing long-tail and short-tail keywords, optimizing your book description and author page, and understanding the differences between Amazon and Google optimization, can help get your book discovered by more readers if implemented strategically. While ranking highly takes ongoing effort, focusing your efforts on keywords that are relevant, descriptive, and specific to your book topic and genre will give your book the best chance to succeed on Amazon.
With data-driven keyword research and optimization, you can start taking control of your book’s Amazon performance. Use the actionable tactics discussed in this post to analyze your book’s discoverability gaps and prioritize improvements. By leveraging the power of keywords, you’ll be able to enhance your book’s visibility, outshine competitors, and connect with more of the readers looking for your exact book. The time invested in optimizing keywords will pay off in increased readership and sales on Amazon for many books to come.
