If you want to sell more books, then you need to promote them.
This doesn’t just mean putting out a press release or using the same old techniques and hoping people will see it. It means leveraging every resource at your disposal to create awareness about your book.
Plus, you have to give readers a reason to buy. You have to remind them of your book and make sure they know it’s out there. The best way to do this is by finding creative ways to promote your books outside of the typical, boring box.
And the best way to do that is to leverage the words that readers say about your books to further help with your promotions.
Why Book Reviews Matter?
With so many new books being published each day, sometimes it takes a little extra effort to get attention from readers or media contacts.
But here’s some good news: the majority of readers don’t rely on those media outlets for their book recommendations anyway. What do they use instead? Other readers’ reviews!
Book reviews are important for a couple of reasons: They help sell your books; they help build your author platform; and they create new opportunities for you as an author.
Readers trust the reviews because they want to know whether the book is worth their money. That’s why book reviews matter. Not only do they provide social proof of your book’s quality but they also help to spread the word about your work.
They can be used to promote books, increase sales, and build credibility for authors. A good review can improve your book’s chances of catching the attention of readers and media influencers. It can also help you boost your book’s ranking in search engines and online retailers like Amazon.
If someone has a blog and writes a review about your book — along with a nice picture of your book cover — that could result in you getting new sales. If someone writes an Amazon review for your book and gives it five stars, that could help move you up in the rankings — which could result in more sales.
People are looking for recommendations from their friends and peers when buying products, including books. So if you received some great endorsements from people who really liked your book, you can use it with your marketing material.
But how can exactly leverage these great reviews for book promotions?
Through Review GIFs!
Instead of using the same-old direct quotes on your website or in the form of text, you can create attractive GIFs with your reviews. These multimedia promotional forms will attract better attention than simple text and will help you get in front of more of your audience.
How Can You Use Review GIFs As a Part of Your Marketing Strategy?
There are many ways that you can use review GIFs as part of your marketing strategy.
You can leverage them on your website, social media, and even in emails.
For example, you could include a few of your best reviews at the bottom of every email you send out using tools such as Mailchimp or Hubspot or create a GIF from one of your best reviews to share on your Twitter profile or post it on Facebook.
The possibilities are endless!
Here are a few ideas for how you can use review GIFs in your email marketing:
- Include one in every email you send out to subscribers – You can edit the GIF so it just shows one review at a time but cycles through all types of reviews (e.g., Amazon, Goodreads, etc.).
- Include them alongside other content like blog posts and articles that people might be interested in reading (e.g., best books of 2017).
- Share them on social media channels like Facebook or Twitter so readers who haven’t signed up yet to your email list to maximize your reach.
How to Create GIFs of Your Best Book Reviews?
You can use our simple Review GIF Maker tool.
- Choose the book for which you’re adding the review.
- Copy the review from Amazon or Goodreads and paste in the text box.
- Click ‘Create’ and voila!
You’ll have an attractive GIF created with your book cover and review.
This is how the Review GIF will look like.
You can use this Review GIF Maker exclusively for the Featured Books on AllAuthor.
If you haven’t yet featured your book, make use of this chance to get access to the Review GIF Maker and more such exclusive benefits!