The hardest part of an author’s job is getting noticed by an audience. This has always been true, but it seems like the number of people who have written a book has skyrocketed in recent years.
The good news is that there are more platforms to promote your book than ever before. You can reach out to podcasts, talk on YouTube videos, and create guest posts for blogs. But no matter what you do, the one avenue you should never skip — and something that always works — is giving interviews.
Interviews are crucial because they allow you to connect with readers and sell copies of your book in a way that no other platform can match. And it’s a simple way of promotion since there’s minimal work on your part and a load of the work being done by the interviewer.
5 Reasons Why You Need Book Interviews
Interviews give readers a chance to learn more about their favourite authors.
When you give an interview, it gives your fans a chance to find out more about the person behind their favourite books. For example, let’s say you’re an indie author who recently released a new mystery novel. If you do an interview, it gives readers a chance to find out more about you as an individual, what inspired you to write your book, your idea behind that iconic lead character and what other projects you have in the pipeline. This gives the readers a pleasure to relate more to the person behind the words.
It may also give non-fans a chance to learn more about your book and how it can benefit them. This is especially true if you’re selling non-fiction or self-help books. Many authors don’t realize what they have to gain until they read an interview that highlights the benefits of a self-help book.
Interviews can help position you as an authority in your niche.
The first rule of marketing is that people like to buy from people they know, like and trust. And interviews are an excellent way to build that kind of relationship with potential readers.
By appearing in interviews, you can show people what sets you apart from other authors in your field by revealing your unique approach and expertise. When you do such interviews, they can help position you as an authority in your niche and makes you stand out from the rest.
Interviews build social proof.
High-quality interviews provide crucial social proof for your book because you can showcase what other people and professionals in your industry think about your book and its ideas.
By featuring these interviews on your website, you can give potential readers an idea of the quality of content they can expect from your book.
Plus, if these people/platforms who interview you have a big social following, their readers will see the interview when they share it with their audience — which means that you’ll get more traffic to your books as well.
Interviews help you connect with potential readers on a personal level.
Interviews allow you to connect with potential readers on a personal level by giving them valuable insights into who you are as a person rather than a face in the back of the book. This makes them feel like they know you better before choosing to buy your book.
When people feel like they know you better, they’re more likely to trust you and buy from you. The more trust there is between you and your readers, the easier it is for them to invest in your future books.
Interviews can get free promotions for your book.
Author interviews are a great way to get free publicity for your book. In an interview, you’re telling the person interviewing you about yourself, your writing process and your book.
Interviews should tie back into promoting the book, whether through link building or by driving traffic directly to the landing page where someone can buy the book. And when it’s posted on a media platform (website, blog or magazine) that the interviewer has access to — in other words, free publicity for you.
Book Interviews on AllAuthor
With so many advantages in giving interviews, our AllAuthor team has included exclusive ‘Book Interviews’ as a part of the Pro-Membership Program.
It’s a free feature as a part of the program where the interested authors are interviewed for their individual books. We create personalized questions based on the books — about the book writing process, its characters, the personal connection between the author and the characters, and more.
This is a great chance to express your vision behind your book and get your readers interested and invested.
If you want to create such Book Interviews, upgrade your membership to Pro and enjoy a lot more benefits and free access to all of AllAuthor tools!