Most book shops from all over the world are closed due to the COVID-19 pandemic. With book lovers trapped inside their houses unable to go out, many have turned to the vast work of ebooks.
Now, the book lovers aren’t the ones who are turning more and more to ebooks. Many people who are working from home and those who have taken a break from work are also looking for some interesting ebooks to pass their time. With such a golden opportunity where many are interested to invest in a good ebook, why not take advantage of the situation?
Turn Your Focus from Physical Books to eBooks
If you have been focusing on selling the physical copies of your ebooks, it’s time to make the change. Delivery services across many countries have been affected and even Amazon is prioritizing the delivery of essential goods first. And sadly, books don’t come under the essential goods.
So, there is a drastic reduction in the sale of physical books both from physical stores and online stores. But nothing isn’t lost yet. You can make up for the loss in the sale of physical books by shifting your concentration towards the marketing of ebooks.
Marketing is all about making the best use of the current situation and when all your target audience is online looking for ebooks, why not make the change?
4 Simple Online Marketing Strategies for Book Promotions to Use in the Time of Coronavirus
All of these book marketing strategies included can be performed easily by authors. You don’t need to have any technical knowledge or use any software for marketing your ebooks. Follow every one of these strategies and you will definitely see a spike in your ebook sales.
Reach Out to Your Subscribers
Instead of trying to convince some stranger about how good your ebook is, why not reach out to those who have already shown an interest in you?
If you have gathered an email list, then put it to use first. Send out an email to your subscribers with the direct buy link of your ebooks and a short description of what the book is all about. If you have numerous ebooks, don’t send out every single one of its links.
Choose the top four or maximum five that you think will arouse their interest and add their buy link. Towards the end, you can add your Amazon profile or your website where they can check out the rest of your books. If you already have an AllAuthor profile, you can include it to show a consolidated list of ebooks.
Market Widely on Social Media
The number of people using social media has increased in the past few weeks and this is the time to make use of it. You would already have social media accounts in which you have a decent amount of followers. So, create a good social media strategy to target and market your ebooks. It may be a strategy for organic reach or something included with ads.
No matter what it is, pick out a few books and plan to increase your user base on social media.
Interact with the Users
Though you may be cut off from the rest of the world, social media has made it easier to stay in touch. Use the various options on social media like the Instagram Q&A and surveys, Tweets, Facebook Q&A and other similar features to interact with the users.
Ask interactive questions that will interest them. It may not necessarily be about your book but about anything that’s happening right now. Talk generally about the mental health of people, about the diets and a lot more. (If you have written non-fiction book in similar topics, then well and good! You can market them too.)
Show people that you care about them and take an interest in what they have to say. This will show the users about the kind of person you are – the person behind the books you write – and connect with you on an emotional level.
I between your general topics of conversations, you can include a bit about your books too. You can create the interactive GIFs with the Book Promotional Banner available on AllAuthor. Here’s a sample GIF:
Introduce Short-Term Discounts
The basic mentality of people is to prefer something in which they think will save money. So when you offer short-term discounts, the person will be happy about buying the ebook and also about saving a few bucks.
You can introduce a few percent discounts for a week or two weeks. Some authors have started making the book available for free. It depends on how your financials are.
Irrespective of the kind of discount or offer you introduce, market it widely everywhere as much as you can. Make sure that the message of your discount reaches the maximum number of people which will increase your sales and even has the capability to increase your ranking on Amazon. You can include your discounted ebooks on AllAuthor book directory under ‘Limited Time Book Deals’ for better exposure.
If you are worried if making your ebooks available for free will affect you in any way, please read this blog: Do Free eBooks Really Work for Promotions?
To create attractive images, GIFs and videos for your online marketing within just a few minutes, then create an account on AllAuthor now.