The holiday season is one that most authors look forward to all year. Not only do sales tend to spike, but the majority of consumers spend more than they would otherwise, allowing many authors to sell more books during the holidays than any other time of year.
As an author, you can leverage the busy holiday season to get your book noticed and make some extra sales.
Here are five strategies to help you make more book sales this holiday season.
5 Strategies to Sell More Books During the Holidays
1. Offer Holiday Discounts for Your Books
People are always looking for ways to save money during the holiday season. There are sales and discounts on stores are everywhere.
So offering discounts on your books during the holidays is one of the best ways to attract new customers. You can run a discount campaign on social media, use email marketing software to send promotional emails, or even run an advertisement on Amazon to push people towards your book.
If you’re introducing any limited-time discounts for ebooks during such special occasions, don’t forget to add them to our eBook Deals section to get more eyes on your discounts!
2. Cross-Sell Your Book Bundles
Cross-selling bundles are another way to sell more books during the holiday season.
People are more likely to buy more than one item if they get a discount on their purchase. Bundle your book with other similar books and give buyers a discount when they buy them together. This strategy increases your sales and encourages buyers to purchase multiple copies of the same book.
If you have multiple fiction books in a series, you can offer them together in a bundle at a discounted rate. Or, if you write nonfiction books about similar topics, you can bundle them together for added value for customers.
3. Introduce Holiday-Themed Book Giveaways
The holidays are an excellent time to market books in the form of giveaways because people are looking for things to read during the holidays. They have extra time on their hands, so they’ll be more likely to read a book. And since many of these people travel during the holidays, they may be interested in something small enough to throw into a suitcase or gadget bag without adding a lot of weight.
You can introduce book giveaways with the combination of a few holiday-centric things thrown in with your best book. For example, during Christmas book giveaways, you can pair a book with a couple of red candles, a scarf, a few Christmas-themed stickers and a Christmas tree key chain.
Similarly, for other such holiday seasons, you can add offer book giveaways in the occasion’s theme. This will help you get free visibility of your books and get more eyes on your social media profiles.
4. Effectively Market Your Book Offers/Discounts
When introducing offers or discounts for your book, make sure that you’re marketing it far and wide.
No matter if you’re offering individual book discounts or book gift bundles, you need to let your audience know about it. So post relentlessly on social media, share emails to your subscribers about the discounted rates and make sure that you mention the period of the offers.
To create marketing images in the theme of the holiday season, you can use our Seasonal Mockup Banner tool.
With this simple tool, all you need to do is choose your books, choose a suitable theme, and create a banner. You can choose from several themes like Christmas, Hanukkah, Thanksgiving, Mardi Gras, New Year, Easter, St. Patrick’s Day, Cyber Monday and a lot more.
You can even promote your book bundles together with the cover images of your books in a single banner.
This is how the banner looked for the 2021 New Year theme. 
You can also add additional text over this banner using our free Image Editor tool. If you’re offering discounts for this book, you can easily add ‘20% off’ or ‘buy one get one free’ texts over this image.
5. Offer Free eBook Downloads for Physical Books
People love free things, and they’re especially fond of free ebooks during the holiday season. When you offer a free ebook with every physical book purchase, it becomes a 2-for-one offer! This is a great way to get new customers and get more exposure from your existing audience.
If you’re feeling especially ambitious, set up a page on your website or blog that encourages readers to buy your book to get access to a free ebook download.
In addition to the free ebook downloads, you can also provide customers with printable coupons and cashback offers on their purchases.
Feeling inspired? Use a combination of these simple book marketing strategies to get more sales during the holidays and special occasions!
