What’s the best way to get the word out about your new fiction ebook?
That’s the million-dollar question.
It’s easy to throw money at the problem, but what if you don’t have any?
You can still get the word out about your new ebook. You just need to be a little more creative.
Here are seven ideas for promoting your new fiction ebook with zero budget:
Research and Use the Most Effective Keywords
There’s nothing like increasing your visibility in no time by making a few tweaks in your book description and including keywords.
For your book description to be seen, you need to use relevant keywords for your target readers or potential customers. Always think about what your target readers would likely be typing into Amazon’s search bar. You can find out what keywords are most effective by doing some research. Using the right keywords can attract more readers and increase your book sales.
Include Your Book on Your Guest Blogs
If you have time but no budget, guest blogging is a great idea to promote your new fiction ebook at zero costs!
There are many blogs online where you can contribute your expertise and add a little about your new book at the end of the blog and divert the traffic from interested readers. Some blogs even allow you to add an image of your book cover along with a link to a page where it is available for purchase. This can be a great way to promote your book without spending money; however, you will need to have a blog that receives lots of traffic for this method to be effective.
Use the Power of the Social Media
We know it has been said enough and more — but there’s no substitute for a good social media marketing strategy to do without spending any money.
Getting attention from social media followers is one of the best ways to promote new fiction ebooks, but it can be difficult for new writers. That’s why it helps if you already have some sort of platform built up to lead your interested readers and have a ready email signup form to get them onboard.
Social media sites such as Facebook and Twitter can be powerful tools for promoting your new fiction ebook with zero budget. One great way to use social media is by creating Facebook pages and Twitter accounts specifically for marketing your book — that way, all of your posts will be directly related to selling or promoting the book.
Cross-Promote with Fellow Authors
The best way to get noticed is to connect with other writers in your genre, especially those who have already published some books. Many authors are very generous with their time and connections, so don’t be afraid to reach out by email or Twitter!
At AllAuthor, we have a healthy author community you can reach out to. You can use the Author Pool to find like-minded authors, connect with them, read their books, promote them on your site and get free cross-promotional activities. Although your primary motive should be to connect and learn from each other, it would be a welcome chance if you get an opportunity.
Use Email Lists to Promote
This should be the first thing you think of when promoting anything online — especially when you want to promote your fiction ebook with no money. Email is still the most effective way to reach an audience directly, so start building a list right now if you haven’t already. Then use it to let people know about your new book and send them any updates regarding it as well.
If you have a website or blog where you share your writing, make sure there is a way for people to sign up for updates by email. Then when you have a new book or a new book deal, they’ll be notified.
Use this list to send out weekly or monthly updates on your writing (including information about new releases), and provide exclusive content for subscribers — sneak peeks at what you’re working on, early access to details about new projects. You can also send out invitations to join private groups on Facebook or other platforms where subscribers can connect with each other and with you directly.
If you already have a list, start there. That’s the group most likely to buy your book and share it with their friends. You’ll still want to offer them something free — perhaps the first chapter of your book — so they know what they’re getting into before hitting the “Buy” button.
Make Catchy Images for Promotions
If you have zero budget, don’t spend money on stock photos for your promotions. Instead, make your own using free image creation tools. If you’re worried about not having enough technical expertise to create professional promotional images, worry not.
At AllAuthor, we have several 3-step image creation tools you can use to create numerous images and GIFs for your promotions. You can create a free account with AllAuthor to get limited access to some of the templates in these tools, download them and use them for promotions. Plus, it only takes a minute or two to create a promotional image — so you save time and create images with zero budget! From seasonal banners to 3D mockup banners, we have it all.
Introduce eBook Deals
If you’ve added your fiction ebook to Amazon, you can make it available for free or under an enormous discount for a week or two. During that period, you can plan all of the above promotions to maximize the eyes on your books, increase the book sales from reluctant readers who were staying away due to the prices, and increase referrals. This is one of the unsung ways to increase ebook sales.
You can also add such ebook deals to AllAuthor — if you’ve made your book free, add it to Kindle Unlimited or a major discount. We promote these ebooks in front of all our readers through the AllAuthor’s readers app and our website.
Want to promote your fiction ebook for free? Sign up on AllAuthor and use various features and tools at zero cost to you!