Marketing your next new book starts long before you actually release the book. Building that curiosity and interest in the book even before the release will set your book ready for a huge opening and we all know how crucial the first few days are. If your book gets a good number of sales in the first few days of its release, then there are high chances for it to grow up in the popularity chart.
Book teasers help a great deal in developing that initial suspense around your book. It is best used from a few weeks before the release of your book and can be extended till a few days or maybe for a few weeks after the book release depending on how well it performed and how you want to put it to use.
There are a lot of different varieties of book teasers. It can be in the form of an image, a video or a GIF.
If it is in the form of an image, a book teaser will ideally have a nice background image with a few lines from the book. If it is non-fiction, then a thought-provoking line will be the best option or if it is a fiction, then a suspenseful and interesting line will be your best choice. In case if you are going with a video teaser, then you will need to put in some extra work but it will be worthwhile at the end.
For video book teasers, the duration of the video is of the essence. Authors may try to stuff in a lot of information about the book inside a single video but it isn’t advisable. A book teaser must give a little idea to the audience and leave the most part to their imagination. So keep the duration of the video to around 1 minute for best results and try your best to create that intrigue in the minds of the audience without giving away a lot about the book.
A GIF book teaser also works the same way as an image teaser where you will have a line from the book and mix it with the book covers or any other multiple lines.
The Journey from Book Teasers to Book Sales
The main use of book teasers to get more audience to know your book and increase their curiosity eventually getting you a lot of leads. It is entirely dependent on you about how you want to make use of the book teasers.
You can attach a link to any online bookstore to pre-order your book before its release or you may ask them to provide their email IDs to get updates about the release of the book. You can also use it to send out coupons and discounts for a few users who may share your book teaser and perform a small activity with it.
It is completely up to your creative mind to make use of the book teaser in the best way and ultimately direct the leads to increase the sales of your book.
Where Can You Share Book Teasers?
There are a lot of places where you can share your book teasers. Creating a book teaser is just a little start; sharing it in the right places is an important step to get to the required results.
- You can share it on Facebook, Twitter and Pinterest as these are major social media channels where meaningful quotes will be shared around a lot.
- If you have prepared a video book teaser, then you can add YouTube to this list too.
- You can add your book teaser on your website and Amazon profile.
- You can pin this book teaser to the top of your social media pages.
- You can run contests with this book teaser and try to increase the number of shares for it, all linking back to your book page.
AllAuthor lets you create image-based book teasers easily. Want to try it out? Click here to sign up and create your own book teaser.
Check out the Book Teasers of the authors from AllAuthor.