Have you heard of authors making big bucks even before their book launch?
It’s all in the power of the pre-launch book promotions!
When you want to open your book to a huge blast on the launch date and grow quickly on the Bestselling Lists, then using a combination of pre-launch book marketing strategies will help.
We all have heard of the proverb: The early bird catches the worm.
So when you take part in these initial early promotions, you can drive that early buzz for your book. You can do most of the groundwork for book promotions before the launch, and when done right, can reap in high sales once the book is out.
So, what are all the early book promotions that you can do? Let’s find out.
7 Pre-Launch Book Marketing Strategies You Can Use
Most of these marketing strategies are so simple, specific and easy for any self-published author or a new author to try out. Make sure to use multiple strategies on different platforms to get the best results.
1. Run Contests for Title Reveal
Revealing the title of the book is a huge deal for any author. So, if you want to start out big from the beginning, then you can think of something innovative for the title reveal like running a contest.
Give a gist of what your book is about, along with clues for your fans and followers to guess the name of your book. Offer some reward or a copy of your book for the first few people who guessed it right.
This will get the story out about your book and create that initial excitement.
2. Ride the Wave to Cover Reveal
Once you’ve revealed the book title, the next is the cover reveal.
Don’t miss out to keep the engagement going between the title reveal and the cover reveal. People’s attention span is very less and you don’t want to get forgotten after one thing.
You can target various social media platforms where your readers will be and reveal the cover. If you want to keep the engagement going, you can even post two covers and ask the readers to choose the best one.
This inclusive process will make the followers feel as a part of your book release journey and increase the number of your sales.
You can use our Magic Tool to create amazing banners to release your book cover to the world! It takes no more a few minutes to come up with amazing images of your Cover photo. Take a look at the demo video.
3. Announce the Pre-Order on Social Media
As the fans and followers are becoming familiar with your new book release, you can open the pre-order for your book.
Make sure to post about the pre-order on social media at the prime time when your engagement is at the peak. This ensures that a lot of people are looking at your pre-order posts, which translates to more conversions.
4. Get Your Email Subscribers in Too
When you are announcing on social media, simultaneously prepare an announcement email to send to your mailing list.
This email should have a catchy subject line and a convincing body to entice your subscribers. You don’t too much of fluff in the email.
They are your subscribers, which means they already are impressed with your work. And that is why they subscribed to your mailing list in the first place! So keep the email clean, simple and genuine and you will get your pre-orders flowing in.
5. Create Multiple Book Promotional Images
Once the pre-order is announced, there’s no stopping from now on!
You need to keep the momentum going up and up to the launch date and beyond. For this, you need lots of promotional images. You can’t just keep using the same book cover image in all of your promotions. It will begin to look repetitive and can put off your followers.
AllAuthor has various promotional image creation tools that you can use. Book GIF Banners, Seasonal Book Mockup Banners, Book Teasers and Magic Tool available for free for Pro-Authors. You can create unlimited number of book promotional images with these tools and use a mixture of them on social media and emails.
6. Secure Good Reviews from Other Authors
If you know any popular or reputed authors, then you can ask them to give you a recommendation after reading your book.
This can hugely impact your book’s reputation even before it’s released and speed up the pre-orders. You can add value to your promotions with the author’s reviews.
7. Conduct Contests & Engage with People
Nothing can entice people like a gift. So, when you want to grab attention, offer something as a gift – it can be your book, an Amazon gift voucher, online mentions or anything else that will attract lots of people.
If you have a good social media following, you can use multiple ways to leverage that. and offer incentives in the form of reshares, mentions, profile promotions, etc.
Ask questions to your readers, build conversations and engage with the people as much as you can. This will leave a lasting impact on their minds which in turn will influence your book sales.
When you use a combination of these strategies, you can increase your book’s exposure the launch and create the hype it needs to open up to a huge launch.
Alternatively, if you don’t have a lot of time to spend on pre-launch book marketing, then you can feature your book on AllAuthor. We promote your books in front of thousands of your readers on website and on social media and send promotional images right to your inbox for quick marketing.