So, your potential readers have landed on your Amazon book page. It may be because your book title or book cover has raised their curiosity.
Now you are a lot closer to sell your book to them. There is just this one last thing left to seal the deal.
Those who open a book page generally are mildly interested and want to know if it worth spending their money. Your book name and its cost can already be seen on any search. So the probable and the most common reason for anyone to open a book page is to read the description.
The book description can be the make or break deal here. In case if you have a lot of open rates for your book page but fewer conversions, then the first thing you need to concentrate is the Amazon book description.
Amazon Book Description – The Deciding Deal
If you haven’t spent a lot of time on your book description on Amazon, it is time to rectify it now.
Let’s look at it from the reader’s perspective. Your book title was good, maybe your book genre was their favourite. So they have visited your book page to know more about it. They do not have all the time in the world to read the entire description you have written. They will probably scan the first few lines and may decide on proceeding further or not depending on it. Remember, the reader may set their eyes on other books too and yours might be just one of them.
So if you do not have a hooking first few lines, then you are just closing the door to your readers.
The First Few Lines Matter The Most
The Amazon adds this annoying ‘Read More’ option after the first few lines and therefore the visitor has to click on that to read the rest which is the first stage where you may want to lose more visitors.
First Aim: Get visitors to click on the ‘Read More’
Also, have in mind that you are an author and the first few lines they read may even be considered as a sample to your style of writing. So you are probably running a lot of risks here if you have a default, mundane few lines. So how must the first few lines be?
- A compelling blurb of your book.
- Say in two sentences what your book is about.
- Do not reveal everything; leave some out for the reader’s imagination.
- Do not use jargons or complex words; keep it simple, interesting and in line with your genre.
Once you have written that amazing first few lines that incites the visitor’s curiosity, next comes the other big portion of the description.
An Amazing Description That Highlights The Best Part
If the visitors have come to this part, they are already interested in your book more. There’s where your convincing talent begins.
Second Aim: Convince visitors that this book can be their next read
If you have a fiction book, then you can either write the overall storyline here with suspense at the end or you can also narrate the best part in your book which may give something to think for the visitors. Either of this description works but it ultimately depends on what’s best for your book and what your visitors expect.
If your readers clicked on ‘Read More’ hoping to read the essence of the book here, then they may be disappointed when you have added a scene here. So be careful about what you choose. In the case of mystery novels, the readers generally love to know if the book is as mysterious and hooking till the end. So you can add a paragraph from your book which is highly intriguing and can hook the readers in just a few seconds.
Some books sell for the authors too and if you qualify in that list, you may also include a few lines about you.
Read More: Why Is Author Branding Important?
Once the visitors keep on reading your description, you may need to give them some sort of validation.
Best Book Reviews to Validate Your Book
This is especially helpful if you are a new author. A few reviews from readers or even from some famous authors at the beginning or at the middle of the book description can seal that validation you visitor was looking for.
Third Aim: Give more confidence to the visitors that it is a right decision to buy this book
As a reader, we always want to know if the book is worth the money I spend even if it is 3 bucks. Therefore, a few lines of reviews that would add value to the book will build confidence. You may even use reviews that give more information. For example, if it is a series book, you may include a review mentioning the character.
As the book description ends, do not end it abruptly. Give something for them to finally seal the deal.
Final Aim: Make them click on ‘Buy Now’
The visitors who have reached this stage probably need a nudge to make a purchase and are far more interested. These visitors are easier to convince. Do not miss out at this stage by a simple mistake.
- You can add a short line describing the book in the way the readers in your genre expect.
- Describe the readers here. You may talk about who will enjoy the book depicting the reader persona for whom you have written this book.
- You can make comparisons with other famous books in your genre which most readers like.
Wrap it up in style and you have got yourself a sweet place to sell your book!
How have you written your Amazon book descriptions? Let us know in the comments.
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