Almost one-third of people said they purchased a product they first saw on Instagram. That’s how effective Instagram is. Nowadays, a lot of the younger generation seem to be spending more time on Instagram than any other social media platforms, according to the recent statistics.
In contrast, compared to the other social media platforms, not many authors are making use of Instagram actually to promote their books seriously. This gives the other authors a huge advantage and it is the right time to take the plunge and make use of Instagram to promote your books, especially if your target audience is young people and teenagers.
Here are a few critical steps to start with book promotions on Instagram:
- Create a business account – If you want to use it specifically for book promotions, then it is essential to create a business account. Even if you are converting your personal account to business account, scan the old posts and delete those posts which do not seem related to your goal.
- Add a good bio – Write what the account is about giving a brief about you, your books and your accomplishments. Try to keep it as short as possible and include your website or the link to your latest book with it.
- Call to Action – All business accounts have a call to action button to either call to your mobile number and/or add an email for queries. You can avoid the call button but include an email where anyone can connect with you.
Now that you are ready with your professional Instagram account let’s see how well you can promote your books easily with some of our favourite DIY AllAuthor tools.
AllAuthor Tools for Instagram Promotions
The best thing about AllAuthor tools is that you have complete freedom to create and work with the tools. We have a lot of tools that support authors with social media promotions on Facebook, Twitter and Instagram. (You can click on the respective social media accounts to see the list of AllAuthor tools.)
Let’s see some of the tools for Instagram now.
GIFs and videos work well on Instagram. As an author, it is unfair to expect the knowledge the high video creating and editing skills. As a solution to all these authors who wish to have a beautiful, short video for their book promotions, this tool is the answer!
You will need no more than a minute to create a GIF or video banner with this tool. You will add some of the book covers of your choice and choose an accompanying question that your followers can answer. It can help to highly boost your engagement rate and interact with your users too.
Before you start using random images on Instagram, you have to understand what works the best for the majority of users. Most Instagram users are all about quotes and if you can make your relatable to some of your followers, then you can expect some good shares. Take a few good lines from your books and convert them in the form of quotes. Don’t forget to add your book name on the image of the quote itself.
You can use the ‘Add Quotes’ feature on AllAuthor where you can create simple quotes by using the templates. You can also create your quote images from scratch and make use of the hundreds of free images available. Further, you can share these quotes directly on AllAuthor’s Quote pages for everyone to see.
Book Mockup Banners
When you are promoting the same book over and over again, how many different images can you use? Since Instagram is a visual medium, it is all about the pictures more than the content. Therefore, we provide Book Mockup Banners where we present to you different templates with various settings inside which your book cover image will be inserted and delivered to your email inbox directly!
You needn’t do any editing work or customizations at all. All you need to do is to choose a template from the list of options we provide and get the customized image delivered. This tool is available with the featured books. Click here if you want to know more about Featured Books.
AllAuthor specializes in creating tools that doesn’t take more than two minutes for authors to use. If you want to gain access to many more such tools for social media promotions, join the Pro-Membership now.