Numerous authors introduce offers for their books to increase the traction and the reach of their book. However, many such authors believe that just adding a discount to their book or introducing a book deal is just enough to increase the number of sales. But it isn’t so.
Once you have added the book deal, not many of your target audience will know about the offers on your book in the first place. To ensure that your book deal doesn’t go to waste, it is crucial to take some efforts on your side to maximize the books.
Wondering how? Here are some of the top ways to add a book deal and get the maximum benefit out of it.
Blogger Outreach
You can reach out to the book bloggers whose reader base consists majorly of your target readers. To start finding such bloggers in your niche, begin researching the review blogs written for a book from your niche with medium coverage. These are the bloggers who you can easily approach and will give you a decent amount of conversions.
Once you find some bloggers, write a short email requesting them to read your book, write a review for it and mention the offer on your book. Once the blogger accepts it, you can send them the book in their preferred format of soft copy. As this process can take about a month, it is best to start approaching the bloggers at least two months before the book deal and request them to post the blog when the book deal goes live.
Social Media Marketing
This is one of the basic promoting strategies to spread the word about your offer. Use the social media channels in which you have a lot of followers and send out some organic posts about the fantastic book deal. Start building up the hype for a few days before you introduce the book deal and create a significant opening offer on the first day of the book deal.
If you are ready to invest a bit in promoting the book deal, then you can make use of the social media advertising where you can target the followers who have previously engaged with your posts for better conversions.
Click here to know more about making the best use of AllAuthor for promotions on Twitter, Instagram and Facebook.
Email Newsletter
If you send out a weekly or even a monthly newsletter to your subscribers, then make use of this opportunity to get a word in about your book deal. You can get good conversions with fewer efforts through email newsletters as you need not convince the subscribers about your book quality. These are people who liked your content and have subscribed for more of it. Therefore, an enticing offer is all it takes for them to purchase your book.
AllAuthor’s Limited Book Deals
Apart from all the other usual ways of marketing your book deal, the Limited Book Deals section in AllAuthor is an innovative one to take part. In this section, books like yours, which are on a book deal for a limited period of time will be listed. The readers can filter the books based on the genre, the average rating and the top books of the years.
Once you have introduced the book deal that gives a percentage of discount or slashed it as limited period free ebook deal, you can fill in the details for the Limited Book Deals section mentioning the book name, the start date and the end date of the deal. Your book will be included in this category in a day and open for anyone to see. Adding your book deal to this category will help in placing your book in front of new readers who are in search of affordable books of your genre.
If you are already a member of AllAuthor, click here to add your book deal to this section.
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When you introduce a book deal, make sure to have a good mix of these strategies to gain the optimal coverage and succeed in increasing the sales count.
