Many of the Kindle authors would have faced this dilemma at some point in their career – to use or not to use the Kindle Free eBook Promotions? And most of all, what kind of impact can they make for my book sales?
Some authors get so deep down in the book marketing techniques that they sometimes do not see the simplest ideas just right in front of them. Of course, giving away free Kindle ebooks is a personal call depending on the level of priorities and the goals set by the author. Let’s dive in and see what Kindle Free eBook Promotions really offer.
Kindle Free eBook Promotions
This is eligible for all books enrolled in the Kindle Direct Publishing (KDP) Select. The KDP Select ebooks cannot be sold in any non-Amazon platforms or in any offline bookstores. Kindle Amazon should be the only point of sale for the books enrolled in KDP Select.
By making use of this option of free ebook promotions, authors can list their ebook for free for 5 days in a 90-day KDP Select enrollment period. These 5 days doesn’t necessarily be clumped together. You can spread this 5 days across the 90-day period as and how you wish depending on your book marketing strategies.
What Are Its Pros?
Once you list your ebook for free, you have the opportunity to increase your free downloads and soar high on the ‘Top Free eBooks’ list which could increase the visibility of your ebook.
You will also be able to get more good reviews for your ebooks. The readers who downloaded your ebook for free will still be branded as a verified purchase in the reviews and this will increase its authenticity and the value. You may have the opportunity to get discovered by some book blogger or book reviewer who is on the hunt for the next book to read. This can potentially get you on the line of free promotions, but this is a rare occurrence.
Want to know more about how to get good reviews for your book? Check this out.
What Are Its Cons?
Though you may get on the top few ebooks in the ‘Top Free’ list, your ebook may fall down as soon as you end the free promotions. Therefore, you have to make sure that you make it count by employing additional promotional strategies to continue this streak further to book sales.
One way to do that is to redirect the readers to sign up for your newsletter or for your next upcoming books so that you can expect to convert them for your next ebook.
Making use of these Kindle Free eBook Promotions as a standalone book marketing strategy may not be advisable. You need to include it in the overall marketing plan to ensure that the effects of the free promotions don’t fade away abruptly.
Just listing your ebook as free in Kindle isn’t sufficient. You need to tell people that it is free by using other promotional methods. Some authors make use of the less-pricey promotions in Amazon to get that initial boost for the book downloads to grow on the ‘Top Free’ list.
The Verdict
Many authors have found the Kindle free promotions to be an absolute advantage which helped in increasing their book sales. But authors need to include it in a carefully-crafted marketing plan and make full use of the results of the promotions. Some authors focus on getting more reviews which could help them land more book sales in the future while some others try to get more leads by including the readers in their email list.
When you list one of the Kindle ebook from a book series in the right category, then there are high chances of increasing the book sales of the entire book series.
Kindle Free eBook Promotions is one of the simplest and cost-effective ways to get more readers for your ebook when it is used right.
Have you ever listed your Kindle ebook for free? How was your experience?
Comment and let us know!
Check out the Kindle free ebooks listed by authors from AllAuthor.
